20Years of
Experience
About Us
We are about people. ALL people. And we are catalysts for growth.
Reskilling? Upskilling? Multiskilling?
Are you a student ready to merge with corporate America?
Does your team need to learn to work with professionals from other cultures?
Our hearts and minds are fully engaged these specific services:
Businesses, Association and Organizations:
Consult to implement data driven efforts to institutionalize the adoption of DEI (Diversity, Equity and Inclusion) in every facet of an organization
Design and deliver programs in multi-cultural communication to maximize synergies between teams in two or more countries
Provide inclusive communication solutions for our clients for their diverse internal and external audiences..
The Science
Our practical tips – simple to understand and implement – are based on solid theories in behavioral communication science. Our suggestions are not random – they are grounded in theory and have worked well for our clients globally. Here are a few examples:
- Hofstede Model – A comprehensive view of countries and cultures, Gerard Hofstede
- Multiple intelligence – The eight types of human intelligence, Howard Gardner
- Culture Map – Cross-cultural communication, Erin Meyer Diffusion of Innovation Model – Absorption of new ideas in society, Everett Roger
- PESTEL Analysis – Country Overview, Francis Aguilar
- Cognitive Dissonance Theory – Tension from knowledge acquisition, Leon Festinger
- Agenda Setting Theory – Domination of public thought, Maxwell McCombs and Donald Shaw
- The Johari Window Model – Conveying and accepting feedback, Joseph Luft and Harry Ingham
Seven-step Program Development Process:
Initial Conversations
Deep dive into needs assessment
Pre-program evaluation
Content development
Program delivery
Participant Program Feedback
Facilitator feedback
- 1. Initial Conversations
- 2. Deep dive into needs assessment
- 3. Pre-program evaluation
- 4. Content development
- 5. Program delivery
- 6. Participant Program Feedback
- 7. Facilitator feedback
Founder
Vidya Moorthy is a communication strategist and a specialist in cross-cultural training, boundary-crossing tactics, media relations, and inter-personal communication with extensive experience in both the eastern and western worlds. She relocated to India after serving as vice-president of Client Services at Bassett & Bassett, Incorporated, a strategic communication management firm headquartered in Detroit, Michigan. During her time in Detroit, she has worked closely with legislators, lobbyists, reporters, and organizations on both corporate marketing campaigns as well as grassroots public information campaigns.